Lacoste: “Olympic Heritage”, the Paris 2024 edition

Lacoste, whose history is intertwined with that of sport, pays homage to the Olympic Games past, and shows the iconicity of the House through the launch of its new collection “ Paris 1924 ". This line celebrates, through eight distinct pieces, the legendary Olympic Games which already made the heart of the city of Paris beat 100 years ago. This is the sixth collection “ Olympic Heritage » created as part of the licensing agreement concluded with the International Olympic Committee.

With this new exclusive collection, Lacoste reinterprets the graphic heritage of the historic event of 1924 and adds vintage codes, through a varied range of iconic clothing and accessories. From the essential polo shirt to the cap and the waterproof jacket, the sporty spirit and French elegance permeate each piece. A capsule collection that perfectly reflects the shared values ​​of the brand Crocodile and Olympic heritage, including: boldness, fair play and authenticity.

Designed for all generations, the “Paris 1924” collection can be discovered online on the Lacoste digital flagship and on the Olympic Shop. It is also available in store, at Lacoste Arena, the brand's flagship store located in the heart of Champs-Elysees, as well as in the store Swamp in Paris, Street Old Temple, in a space designed in the colors of “Paris 1924”. All Lacoste boutiques in the Paris region and the cities hosting the events will also present pieces from this unique collection. Finally, an exclusive “Paris 1924” pop-up will open its doors on August 1 for one month, at airport Charles de Gaulle, Terminal 2E Porte M.

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