Lacoste launches the Lacoste Gallery in favor of equal opportunities
Lacoste continues its commitment to equal opportunities and announces the opening as of this day of a solidarity gallery. Entitled Lacoste Gallery, this lasting initiative offers 45 visual works for sale, all of the profits of which will be donated to partner associations of the Lacoste Foundation.
The Lacoste Gallery is linked to the societal aspect of the overall CSR Sustainable Elegance approach adopted by the company in spring 2021 and is in line with the commitments made by the Lacoste Foundation. The latter's mission is to make equal opportunities a reality.
It supports the social and professional integration of disadvantaged or disabled young people as well as the improvement of the living conditions of local communities, by supporting projects in the fields of education, the environment or health.
Since its creation in 2006, the Lacoste Foundation has supported more than 100 young people through 000 projects combining sport and education, led by 200 associations in 50 countries.
The gallery offers 45 works for sale from the iconic imagery of Lacoste's legacy, both in fashion and in sport.
These works are divided into four categories:
- Vintage posters of the first Lacoste campaigns
- Designs signed by Robert George, first Creative Director and friend of René Lacoste, who designed the brand's very first logo
- Historical photos of the Lacoste family
- Illustrations recalling the brand's graphic codes
The works will be available for sale online from December 7 in several countries (United States, Mexico, Canada, Brazil, Argentina, France, Germany, Spain, Portugal, United Kingdom, Japan, Korea, Philippines). An augmented reality experience accompanies this initiative and offers Lacoste customers an immersive online visit in a virtual gallery imagined to measure, where the works hanging on the walls can be viewed by everyone.
The Lacoste Gallery also responds to the enthusiasm of the brand's customers for works from Lacoste's private collection exhibited in stores, until then not available for sale. The proposed collection will be regularly updated with exclusive and unpublished works that are part of the news and highlights of the brand.
For Catherine Spindler, Chief Brand Officer of Lacoste and member of the Executive Committee of the Lacoste Foundation: “The Lacoste Gallery directly echoes our CSR Sustainable Elegance approach and is part of the actions of the Lacoste Foundation, which actively works in favor of equal opportunities. With the launch of this gallery, we are happy to associate our clients with the commitments of the Lacoste Foundation by giving them the benefit of the brand's iconic works in an unprecedented way, while allowing them to carry out a solidarity action. "
To find out more about the Lacoste Foundation: https://corporate.lacoste.com/fr/fondation/
To discover the 45 works of the virtual gallery: http://lacoste-gallery.com/