The iconic French brand, known for its elegance and the quality of its creations, will dress the staff of the Ladies European Tour and the LET Access Series for the next two years, continuing the success of a sponsorship that began in 2009.

Charley Hull - Photo: DR

"We are delighted that LACOSTE is going to be the official supplier of the Ladies European Tour outfits over the long term", said CEO Ivan Khodabakhsh.

“We are proud to wear the Lacoste crocodile, which is recognized worldwide for its sporting authenticity. Given the brand's strong heritage in the world of world golf, this merger between the Ladies European Tour and LACOSTE can only strengthen our image ”.

“With a unique heritage in the world of sport based on its two origins, its founder, the famous tennis champion René Lacoste, nicknamed“ the Crocodile ”, and his wife Simone Thion de la Chaume, who at 18 became the first golfer tricolor to win the British Ladies, the most prestigious event on the international women's calendar, and her daughter Catherine Lacoste, who won just 40 years after her mother, the British Ladies and the US Open Amateur women, thus completing a women's slam (US Open-US Amateur-British Ladies) Lacoste is now part of an active sponsorship policy, including in the partnership with LET “, Declared Sandrine Advisor, Marketing Director and Branding Director of LACOSTE.

René Lacoste and Simone Thion de la Chaume - Photo: DR Lacoste archives

Lacoste's values, joie de vivre, elegance and authenticity are carried by many ambassadors such as players like Cristie Kerr, Azahara Muñoz, Gwladys Nocera, Charley Hull, Lorena Ochoa, Patricia Meunier-Lebouc, Alexander Levy, Benjamin Hebert , Raphaël Jacquelin, Jose -Maria Olazabal and Jean Van De Velde.

With a presence in many international tournaments, the brand continues its history as a partner of major tennis and world golf events such as The Evian Championship, the Lacoste Ladies Open de France as well as the Lalla Meryem Cup and also present all year round on the Ladies European Tour.