This week, the LPGA presents the spot of the new “Drive On” campaign, presenting Lizette Salas, the stage player as favorite for the Open HUGEL-AIR PREMIA LA, of which she won the first edition. The Lizette Salas report titled "Where I Come From" is the first in a new series of videos on the positioning of the new LPGA brand: Drive On.

LPGA launches second "Drive On" spot

Lizette Salas in the second spot "Drive On"

Continuing on from the movie “This is For Every Girl” which launched Drive On in March, the LPGA will be sharing more inspiring stories over the coming months. To kick off this initiative, the Salas spot will air today on LPGA social media and on the Golf Channel during the first round of the HUGEL-AIR PREMIA LA Open on Thursday.

The Drive On platform was created to inspire dreams, generate conversations and challenge conventions about sport, golf, track and field and women. Daughter of Ramon and Martha, Mexican immigrants who moved to the Los Angeles suburbs in search of better opportunities for their children, Salas defines what it is to keep driving.

In this 30-second video, Salas first publicly tells her family's story during her 2011 opening speech at the University of Southern California, where she became the first in her family to earn her University diploma. As a young Latina who grew up playing golf with makeshift clubs modified by her father, Salas has been ridiculed and questioned by many. In the new Drive On video, Salas gives a last powerful punch to those who told him that "Mexicans don't play golf". His answer ? “They are doing it now. "

"It is an incredible honor to have my story presented on a platform that I believe in so much," said Salas, who learned the game at Azusa Greens Country Club, where his father worked as a mechanic. “If telling my story means that one person is inspired to fight for their dream in the face of hardship, I would say it is a great success. "

Last month, the LPGA launched its new brand positioning and slogan, Drive On, designed to show its commitment to diversity, inclusion, individuality and authenticity. The Drive On launch film quickly spread on social media and was shared by a wide range of people in the golf world and beyond.

"Lizette has broken barriers and shattered stereotypes her entire life and she is a great role model who truly embodies the spirit of Drive On" said Roberta Bowman, Director of Brands and Communications for the LPGA. “Drive On is not just about golf. It's about finding the vision to see beyond what has already been done and believing that something bigger is possible. We're excited to shed light on these stories of dedication, resilience and courage it takes to excel. "

The first movie, "This is For Every Girl", showcases LPGA players as role models, especially for girls in their formative years, in an emotional play that resonates beyond golf. The film is a positive message about self-confidence and success in overcoming some of the "Self-talk" negative or the limitations that women and girls face in everyday life. It ends with Salas, Brooke Henderson, So Yeon Ryu, Mo Martin and Anna Nordqvist who deliver the message: " It's us. I crush it for you. So you can crush it for the next girl. Drive On. "