© ffgolf

From the start of this unprecedented crisis, the Federation, in close collaboration with all professional groups in the golf industry, mobilized to defend the interests of its clubs with the public authorities and supervise the resumption of the practice of golf. golf in the strictest respect of health instructions. It also stood out by deploying, as of May 11, the date of the deconfinement of our golf courses, a communication campaign inviting all golfers to find their way back to the courses and to show their full solidarity with their clubs. The message was particularly explicit. He said, “Get out! ". After a long confinement, this message gave us hope without ever deviating from the still great challenge of applying barrier gestures.

Inaction and withdrawal would be considered dangerous by the ffgolf

These actions of the ffgolf allowed to cushion the shock and breathed new life into the clubs. French golf courses are resisting. Sometimes better than some of our European neighbors, and despite the loss of earnings linked to the drop in the number of foreign tourists impacting structures heavily dependent on this clientele.

Despite this excellent resilience, the fact remains that not all the clouds have been chased away. This context could call for caution and withdrawal. An inaction and a withdrawal deemed dangerous by the ffgolf which, after having accompanied the return of the game in the interest of its clubs, wishes to take advantage of the return to talk to the French and lead them to the golf course. Obviously, as Jean Lou Charon, President of the ffgolf explains:

Golf meets the aspirations of the French

“The French want to reconnect with nature. A need widely expressed at the end of confinement that the ffgolf does not believe to be temporary. Awareness of environmental issues already coincided, before the health crisis, with the rise of this very strong aspiration. And the Federation believes more than ever that golf, a natural sport par excellence, engaged in particular in a formidable work to preserve the very rich biodiversity of its courses, has solid arguments to attract more and more French people. Moreover, by the force of things certainly, the French also express the desire to refocus on the essential and place health as one of their main concerns. The confinement will have made it possible to become aware of the vital need to move and play sport. Here too, golf has a say. He must be heard. Golf is good for your health. Even very good for all those who dare to cross the doors of our clubs ”.

Golf is for life

This strong conviction that golf can appeal to many French people has led the ffgolf to imagine and launch a national communication campaign: "Golf is for life". A message that should challenge at a time when the French are refocusing on the essential. A message and an initiative that won over the Royal & Ancient. The body which governs golf in the world *, has decided to contribute financially (up to 100 €) to the federal effort which amounts to more than half a million euros. The investment is substantial. It testifies to the dynamism of the Federation and reflects its recognized good management which enables it to work in the interest of its clubs and in favor of the development of golf.

A multi-channel media plan

The ffgolf's media plan is multi-channel. The campaign is deployed in print, radio, display and digital, in national media, but also regional in order to play the card of proximity and guide the French to golf courses located near their homes which will offer initiations. It is for this purpose, moreover, that she decided to develop her presence on the Waze application which has more than 14 million active users per month on average.

* outside the United States and Mexico, for over 36 million golfers in 143 countries and with the consent of 156 amateur and professional golf organizations.

To know more : https://www.ffgolf.org/

To read our last article on the same subject :

FFGOLF: Golf club competitions and pro-ams re-authorized