FootJoy: new spring-summer 2020 textile collection
The FootJoy brand is launching its new Spring-Summer collection to kick off the 2020 golf season in style.
Featuring all new floral and bird prints, many colors are available through several Collections for Men: Spirit, Royal, Mosaic and Wave, and two GolfLeisure Collections for Women: Jade and Rose.
These collections have been designed from high performance fabrics perfectly adapted to the practice of golf and whose comfort is guaranteed throughout the swing and in all weather conditions. Models range from understated tone-on-tone to eye-catching prints, so there's something for everyone.
For the first time, the GolfLeisure range of women's clothing presents two color collections: Jade and Rose. These are aimed at brightening up a golfer's wardrobe, with vibrant shades paired with classic gray, navy blue and white. With GolfLeisure, FJ strives to offer women clothing to optimize their golfing performance while providing comfort and style, for use off the course.
Because each detail is important, FJ has decided to complete its new collections with Fashion socks, visors and caps whose colors will be in perfect harmony with new trends.
The Essentials range is completed with six new collections, specially designed for the spring-summer 2020 season.
The Spirit Collection is distinguished by its two tones, Iced Berry and Blue Fog, intended for golfers who want to differentiate themselves on the golf course. From pale pink to more intense shades, this collection also has models with a touch of gray, tinged with blue, like the Birdseye knit polo shirt with diamond patterns and woven collar.
The more sophisticated Royal Collection offers dark colors such as black and royal blue, accompanied by more neutral tones such as gray. Prints are gaining in importance this season and are particularly highlighted with the elegant Lisle Thread polo shirt with floral print.
Throughout the Mosaic Collection, we find more springy shades with yellow and coral, which have been softened to create complementary tones, which can thus be combined in a harmonious way. At the same time, slate gray, infused with a touch of purple, completes the color palette of this collection.
The mint green color is one of the key trends for Spring 2020. Within the Wave Collection, it is combined with refreshing tones used to create a balanced range. Inspired by the colors of the sea, this collection is complemented by soft purple tones, with undertones of deep blue, which replace the classic navy blue, for a fresher appearance. A series of technical stripes is also integrated into this mix.
FJ textile design manager Nancy Harding comments:
“For these collections we looked for inspiration through many avenues, whether working with our forecasting agencies, reading fashion magazines or gathering ideas on our travels. At the end of the day, you pick colors that match your brand identity and work well with your materials and then you think about how you're going to combine the colors within a single collection, because that's what. which will be the most important. "
“Printed patterns are, once again, widely used in all of our 6 new collections. For several seasons now, they represent a major part of our sales among all the Fashion FJ collections. It might sound surprising, but prints can offer something different to the golfer who may already have a closet full of classic golf shirts. "
For more information: https://www.footjoy.fr/
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