Posted on October 7, 2020 in Gastronomy.
Florida, new restaurant in the heart of the Les Halles district
Florida, with its exceptional location, in the very heart of the Halles district in full revival, facing the new Halles garden and the Saint-Eustache church, is not doing anything by half measures.
With its generous and distinguished proportions, shaped by the architect Gilles Guillot, this address reveals a splendid set of two floors and an exterior of three terraces (!) On the majestic theme of the Riviera of the 30s. refined, breaks the codes of the traditional starter-main-dessert to be in turn sharing and traveler. Everything is supported by a well-rounded wine list from small winegrowers and fine estates and an offer of premium cocktails. With its extended hours, 7/7 from 8 am to 2 am, Florida is the new "lighthouse" in the center of Paris.
The Halles revival
Born from the union of two adjoining breweries (Le Jet Lag and La Pointe Saint-Eustache), Florida enjoys an ideal location, in the heart of the Les Halles district, in full resurrection. La Samaritaine and the Pinault Foundation will open a stone's throw away, the construction site of the future palace within the walls of the Louvre postal sorting center is in full swing, Parisians are reclaiming this new "heart" of Paris, in full pedestrianization: signs that do not deceive.
With its idyllic triple exposure - the rue Montorgueil on one side, the Saint-Eustache Church on the other and the Nelson Mandela garden in the middle - and its central position in the area, Florida stands out as an establishment of new kind in the neighborhood, both upscale and relaxed, distinguished and friendly.
New “flagship” in the neighborhood, a favorite place to dine, make an appointment, sip a drink or just see and be seen, Florida welcomes every day, with extended hours (8 am to 2 am; continuous service from 11 a.m.).
Tribute to the Mediterranean Riviera
It is in their youthful travels on the Mediterranean Coast that the driving duo - Cédric Orrière and Florian Eboué - drew inspiration for the theme of the establishment: Riviera of the 30s. The interior designer Gilles Guillot has unrolled the thread to create an atmosphere apart, elegant and exotic, almost solemn. Inside, it feels like the lobby of a Belle Epoque palace: weathered woodwork on the walls, black and gilded wooden tables, large velvet seats, fireplace, majestic brass counter, subdued lights ... furniture have been tailor-made and form a unique, distinguished, felted, timeless universe. The sense of detail is pushed to its paroxysm, in a riot of noble materials (brass, marble, silk velvet, gray mirrors…).
On the ground floor, the beautiful reception hall with its signature sofa opens onto two rooms and a majestic counter. The monumental staircase, with its brass banister, leads upstairs. Up there, the space is full of nooks and crannies, and has a room, a lounge-boudoir that can be privatized and multiple alcoves. Everywhere, tables are distanced to preserve everyone's privacy.
The restaurant with a hundred indoor seats is suitable for various privatizations (from the semi-private alcove to the entire floor, including the boudoir for 8/10 people).
The carmine red benches are the chic signature of the terrace, which is exceptionally spacious - 150 seats in three directions - and sheltered all year round.
"This is not a brewery"
… It is a real restaurant, with refined and conscientious cuisine of fresh produce. The menu invites you to let yourself be guided by the moods of Laurent Durot, the executive chef. Passed by the Chalet des Iles and the Concorde Lafayette, it breaks the codes of traditional French cuisine. First with starters thought of as world tapas to share: chicken nems with sweet pepper and ginger; sesame-marinated salmon heart; creamy burratina, arugula and basil; just grilled squid with Espelette pepper; or california lemurs. The dishes follow the trend and follow current trends: lemon coconut sea bass ceviche; giant prawns a la plancha; minced “Angus” flank steak sautéed with Thai spices; Vitello Tonnato ; without forgetting the fatal crunch with truffle cream. In the end, we fall for the hits of French cuisine revised and corrected: baba chantilly and old rum; wonderful all chocolate; Praline millefeuille with caramelized hazelnuts or lemon meringue tart.
In this idea of doing things differently, breakfast - served until 11 a.m. - gives way to the entire menu, all day long, whether you want to snack on vegetarian gyozas, a simple club BLT or thread a beef tenderloin.
The cuisine is supported by a remarkable wine list of 70 references, rich in expert organic and natural winegrowers (Jean Foillard, Domaine Abbatucci…) and a nice range of premium cocktails. Digestives (Cognac Camus XO, Armagnac Château de Laubade, old plum from Souillac or mirabelle plum from the Miclo house) and cigars are also part of the game.
A story of friendship
Behind Florida, a story of men and friendship, that of Cédric Orrière and Florian Eboué (the brother of…). The two - 36 years old each - grew up in Val-de-Marne and cut their teeth in emblematic brasseries and restaurants in the district (Flottes, Café Saint-Honoré) before taking the helm of Paris London, place de la Madeleine. . Today, they are going further by making this dream of a restaurant a reality: recreating a real high-end institution at Les Halles and, thereby, participating in the new development of this emblematic Parisian district. Present daily at Florida, Florian embodies the place and gives it a soul, a personality, charismatic and considerate, just to remind that there are men behind the establishment.
To know more : https://florida-leshalles.com/
To read our last article on the same subject :