Photo: DR

In keeping with the methodology of the Women's Coaching Initiative of creating an engaging, non-intimidating introduction to golf, love.golf coaches were invited in a seminar to make golf attractive to a golf course. younger audience. Inspired by the challenge, the coaches quickly responded by recruiting a number of office workers from neighboring companies and driving them through the streets of London for a memorable, albeit unconventional, golf experience.

Equipped only with an improvised paper golf ball and a substitute golf club broom, the young employees took turns hitting the ball through the streets, with lots of friendly laughs and taunts as they competed with their friends and colleagues.

Commenting on the outing, Laura Shaw, one of the young women, said: “It was really a leap into the unknown - we went outside, we felt that golf was really not for us, especially with all of its rules. But the coaches were really friendly and energetic; they just let us hit the ball, play and have fun. It was a great way to spend our lunch hour and gave us a whole different view of the golf course! "

Ollie Rush, love.golf coach at Haverhill Golf Club in Suffolk, is one of the coaches who came up with the idea: "The challenge forced us to think outside the box and create a fun experience that could change the perception of the young Game."

“Looking back, our ability to do it, with little to no time to think, gives us a boost of confidence to return to our respective locations and be creative in how we inspire more women to try golf. . "

The challenge consisted of a two-day session in which the coaches of love.golf took the opportunity to share their ideas and best practices, as well as to socialize together away from the golf course.

Reflecting on this year's conference, which attracted more attendees than ever before, including a number of new coaches and individuals looking to join the coaching workforce, the founder and head coach of love.golf , Alastair Spink, said: “Our coaching community is doing an incredible job of introducing more women to golf across the country. "

"Bringing them together for the conference provides an opportunity to learn from each other and hopefully return home with new ideas and new energy to have a significant impact on increasing the number of female participations.", added Alastair.

Also in attendance at the conference was PGA Spain Education Chief José Perez, who spearheads a number of love.golf pilot experiences in Spain over the weeks and months. future.

The love.golf Coaches Conference is part of the R&A Women in Golf Charter initiative's commitment, which launched earlier this year. As part of its commitments, love.golf is committed to supporting and inspiring its coaching community and to developing engaging experiences designed especially for women.

Love.golf is currently welcoming PGA professionals who would like to participate in the love.golf initiative on their premises. To register, visit love.golf/coach-registration

With methods based on cutting-edge research and academic studies, love.golf removes many of the barriers seen by women entering the sport.

This program, which is supported by the PGA of Europe as a golf development partner, has resulted in marked improvement in retention rates and has been widely recognized for its ability to challenge traditional perceptions and rewrite the standard model. of female training.

For more information visit love.golf