In 2018, Lacoste, the exclusive Olympic Heritage licensee, unveiled a collection that elegantly shines the iconographic heritage of past Olympic Games.

This new line of clothing and accessories for men will include two annual capsules that will reflect the graphic heritage of legendary Olympic Games. For this first edition, Lacoste has chosen to celebrate the 50th anniversaries of the 1968 Mexico City Summer Games and the 1968 Grenoble Winter Games.

Olympic Heritage Mexico 1968 Collection

The logo of the legendary Mexico Olympic Games is the central element of this very graphic capsule collection. With its simple and linear geometry inspired by the first Mexican cultures and Mexican folk art, it refers in its construction to Op Art in the 1960s.

Alternately played in monochrome or in colors, the number "68" formed by two of the five Olympic rings is affixed on the chest of a polo shirt, a cap or is printed all-over on a polo shirt while "Mexico" 68 ”is written in full on a sweatshirt or on the contrasting band of a T-shirt available in shades of navy blue, red, white or mottled gray.

Olympic Heritage Grenoble 1968 Collection

It is with elegance that Lacoste has chosen to glorify the Xth Olympic Winter Games in Grenoble by mixing its stylistic codes with the emblem created for the event. Representing a snow crystal matched with the three roses of the city's coat of arms placed above the Olympic rings, this badge adorns the five collector's pieces of this line: a polo shirt with a collar highlighted in white double piping, a color block polo shirt with long sleeves, a sleeveless quilted jacket, a hat and a T-shirt.

A rubber marking "Grenoble 1968" dresses the sleeves of polo shirts or praises speed and movement through six pictograms borrowed from the medals of the time, allowing six of the Olympic disciplines to be guessed by a frame game. The harmony of colors blows the cold: shades of blue and red awaken the sobriety of white and mottled gray.

These collections will be available from July 2018 for Mexico 68 and September 2018 for Grenoble 68 in Lacoste stores in ten countries: in Germany, England, Canada, China, South Korea, Spain, France, Italy, Japan and Mexico.

To know more : https://www.lacoste.com/fr/