Lacoste Flagship: Franco-New York immersion in the heart of the Big Apple

Last night, Lacoste celebrated the opening of its new flagship store on New York's iconic 5th Avenue with an exclusive event, bringing together ambassadors, talents, and designers, marking the opening of a new space that blends French elegance with the excitement of New York.

The evening at the new Lacoste flagship located at 575 5th Avenue was attended by brand ambassador Pierre Niney and Creative Director Pelagia Kolotouros, as well as numerous talents such as Joan Smalls, Kit Price, Jordan Rand, Gavin Casalegno, Antoni Porowski, Levi McConaughney, Ella Emhoff, Tina Leung, Tyrod Taylor and Interview Magazine editor-in-chief Mel Ottenberg.

Guests had the opportunity to explore the brand's new flagship, which offers a unique immersion into the elegant world of Crocodile, while enjoying DJ sets hosted by DJ Amrit and headliner DJ Benji B.

An evening inspired by French and New York codes, was developed in partnership with renowned mixologist Arley Marks, Julien Pham (founder and creative director of Phamily First) and his talented team, based in NYC, to create an original and gourmet sweet menu.

About the Flagship

A pioneer in sportswear, Lacoste has significant growth potential in the United States. This nearly 1000 m² flagship showcase demonstrates the brand's desire to further raise awareness of Lacoste in the country, while celebrating its presence and its historical ties to the United States.

The venue offers visitors a unique immersion into the elegant world of the Crocodile brand, allowing them to discover the completeness of its collections and delve into its heritage, including the Spring/Summer 25 runway collection, presented during Paris Fashion Week, and an exclusive NYC Collection that honors French fashion heritage in the heart of the iconic city of New York.

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