As part of its development strategy, Kalika Conseil takes a stake in P-ar Excellence (59club Europe), the leader in customer experience serving golf courses.

Kalika Conseil acquires a stake in 59Club

© 59Club

In November 2019, the company P-ar Excellence launched the European subsidiary of 59club - a leader in supporting golf courses in terms of developing their customer experience (via mystery shopper visits, customer satisfaction surveys, online training and benchmark). Despite a first year of 2020 strongly impacted by the health situation, 2021 saw rapid development of the company with more than 120 golf courses in France who trust 59club Europe.

Paul Armitage - President of P-ar Excellence: “I am convinced that our golf courses in France are among the best in Europe - it seemed essential to me to import 59club solutions in France and make them known to golf courses and tourist resorts… It's done! Our growth has been rapid and P-ar Excellence must now continue to grow. We are delighted to have found a quality partner - Kalika Conseil - to support us in our future development. Working alongside the partners of Kalika Conseil will allow us to rely on recognized professionals who share the same vision of supporting golf courses. We have the will and the ambition to be essential in France, Europe, Morocco and Tunisia ”

Appointed Chief Executive Officer of P-ar Excellence, Denis Fabre evokes this merger: “Kalika Conseil has followed with interest the launch and development of 59club in France. Supporting golf clubs by improving service and promoting a quality “experience” for golfers fits perfectly into the missions we offer our clients. It was quite natural for us to contribute to the development of 59 Club Europe ”.

The experience of the partners of P-AR Excellence is reinforced by the arrival of Claude Rousseau, former director of Golfs de Biarritz, in charge of the development and marketing of My59 products, with support from Colin Bosio already present within the company.

Organized in this way, 59 Club Europe will be able to support many golf clubs but also to offer new products from 2022 for golf courses, hotel structures and their managers.

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